Getting new businesses off to a great start....
Starting a business is a risky and time consuming proposition.
It can be challenging trying to identify and prioritize marketing
efforts, when faced with the desire to launch with a bang. We
help guide clients through the options and determine what the right
marketing mix is for them. We also help them evolve this
marketing strategy as they begin to expand into new new markets or
introduce new products.
Examples of entrepreneurial clients we have worked with include:
Helping consultants so that they can focus on helping their
The professional services and consulting areas are crowded with
organizations, many with an undifferentiated position and message.
We work with professional services firms to help them identify a
differentiated market position and a sustainable value proposition.
We then build marketing strategies and plan from this foundation.
Finally, we execute on the plans, ensuring that we deliver on time
and as requested.
Examples of professional services clients we have worked with
High-Tech & Telecom
Helping fill gaps in a difficult market...
It's no surprise to anyone
that the high technology and telecommunications sectors have been
heavy hit with the economic down-turn. They have been forced
to severely reduce their staffs and squeeze every dollar that they
can from their budgets. The focus has been on survival.
With the seeds of recovery in the air, many of these companies are
doing a full evaluation of their product portfolios to determine
where their focus should be and how they can get a jump on the
Examples of high tech and
telecommunications clients we have worked with include: