The Holland Group

Helping senior management build better teams for success...

Situation:

The Holland Group is a consulting firm focused on management strategies and leadership development for senior management teams. They work with CEOs, Boards of Directors and other senior executives within a company to gain a singular strategic vision and alignment, as well as work better as a team.

Problem:

The firm had no web presence which hindered them when talking to new prospects. They also had no resources to develop and execute a marketing program.

Objective:

The principals of the firm wanted to establish a look and feel for marketing materials and to implement a new web presence to promote its services and partnerships. They also wanted the web site to be designed in a way that they could take over management at a future date, if desired.

The Plan:

The Holland Group engaged Marketricity to assist in developing their new web site. This included:

Developing a detailed marketing plan
Developing content for the web site and marketing collateral
Developing and managing the company web site

Results:

Marketricity delivered the new web site along with a look and feel that could be applied to other marketing materials. The new site provides the added level of credibility the firm's principals were looking for.

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