Strategy without an actionable plan behind it is not worth the paper it is printed on.  How many times have you heard stories of large management consulting firms being brought in to develop corporate strategies, only to have them languish on a shelf?  Why?  Because they could not connect the "big thoughts" with the realities of the business and the tactics needed to success in the fast-moving economy. 

Our approach is different.  We search for the optimal intersection between your technology and the unmet needs of your customers.  We take the time to understand the technological assets of your company, where its key points of differentiation lie, and the directions in which those technologies can be easily extended.  These technological assets are then overlaid on market maps of consumer segments and competition.  Where the two intersect, opportunity lies.

Our business, product, and marketing consulting practices are built upon a straight-forward commitment to each client: we craft a unique strategy tailored to your business, execute it with speed and expertise, and deliver results.  Strategy. Execution. Results.  Three simple words, yet powerful in operation. Working with Marketricity, you'll immediately discover our four key strengths:

Thinkers.

Marketricity has an experienced team of consultants who are smart, independent thinkers.  To be great strategist requires methodically thinking through each facet of a venture to clearly outline a path for future success.  By asking the right questions, challenging critical assumptions and analyzing underlying business models, Marketricity's planning team advances critical thought and challenges management to develop action plans that deliver results.  With each new client comes a new opportunity to provide the tools, creativity, curiosity, expertise, and feedback that empower our clients to push their ventures to the next level.

Passion.

The most frequent feedback we receive from our clients relates to the passion and enthusiasm our team exudes during our engagements.  This not just passion for the project at hand, but passion for your business.  We are committed to learning about your business and spending the required time to thoughtfully internalize critical business concepts.  We will continually push you to develop strategies and plans that meet your specific goals, but that also exceed your expectations.  No one has more passion for developing plans that can be put into action than Marketricity.

Process.

Business planning has historically been banished to the bottom of management priority lists in favor of "managing the business."  We make planning integral to the business by providing tools to help you better manage your business and make adjustments as your go -- rather than being forced to by one of your competitors.  Our planning process results in a strategy that is truly the playbook for your team and a sales tool you can use with your potential investors. 

Results.

Both strategy and tactics can be hard to formulate -- especially if one is designed in the absence of the other.  We understand the critical role that daily tactics have in achieving your goals and work to make sure that the strategies with you address the realities of your business, customers, and technology.  They deliver real results and help you stand out among your competition. 

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