Strategy without an actionable plan
behind it is not worth the paper it is printed on. How many times
have you heard stories of large management consulting firms being
brought in to develop corporate strategies, only to have them languish
on a shelf? Why? Because they could not connect the "big
thoughts" with the realities of the business and the tactics needed to
success in the fast-moving economy.
Our approach is different. We
search for the optimal intersection between your technology and the
unmet needs of your customers. We take the time to understand the
technological assets of your company, where its key points of
differentiation lie, and the directions in which those technologies can
be easily extended. These technological assets are then overlaid
on market maps of consumer segments and competition. Where the two
intersect, opportunity lies.
Our business, product, and marketing
are built upon a straight-forward commitment to each client: we craft a
unique strategy tailored to your business, execute it with speed and expertise, and deliver
results. Strategy. Execution. Results. Three simple words, yet
powerful in operation. Working with Marketricity, you'll immediately
discover our four key strengths:
Marketricity has an experienced team of consultants
who are smart, independent thinkers. To be great strategist
requires methodically thinking through each facet of a venture to
clearly outline a path for future success. By asking the right
questions, challenging critical assumptions and analyzing underlying
business models, Marketricity's planning team advances critical thought
and challenges management to develop action plans that deliver results.
With each new client comes a new opportunity to provide the tools,
creativity, curiosity, expertise, and feedback that empower our clients
to push their ventures to the next level.
The most frequent feedback we receive from our clients
relates to the passion and enthusiasm our team exudes during our
engagements. This not just passion for the project at hand, but
passion for your business. We are committed to learning about your
business and spending the required time to thoughtfully internalize
critical business concepts. We will continually push you to
develop strategies and plans that meet your specific goals, but that
also exceed your expectations. No one has more passion for
developing plans that can be put into action than Marketricity.
Business planning has historically been banished to
the bottom of management priority lists in favor of "managing the
business." We make planning integral to the business by providing
tools to help you better manage your business and make adjustments as
your go -- rather than being forced to by one of your competitors.
Our planning process results in a strategy that is truly the playbook
for your team and a sales tool you can use with your potential
Both strategy and tactics can be hard to formulate --
especially if one is designed in the absence of the other. We
understand the critical role that daily tactics have in achieving your
goals and work to make sure that the strategies with you address the
realities of your business, customers, and technology. They
deliver real results and help you stand out among your competition.
Ready to see how we can help you?