A1 Personal Training
build hard bodies for hard working people...
company was founded by a successful trainer and professional
bodybuilder, Lennox Beaumont. They had recently moved to a new suburban
location and was still operating with its existing marketing materials
and positioning which was focused on body building and heavy strength
positioning was not appropriate for the new suburban location. The
company was looking for a way to establish a new look for the firm and
reach the new target audience, while also maintaining credibility with
the loyal following they had built over the years.
company engaged Marketricity to help build their market strategy and
overall marketing program. This was, in effect, the launch of the
company as well.
Marketricity has acted as the "virtual marketing department" for the
company, to date providing:
Development of positioning and key messages
Design of integrated marketing materials, including a new web site,
brochure, and flyers
Delivered ongoing marketing and public relations assistance and well
as web site management
key deliverable was launching the web site, but the new look and feel
needed to be implemented in the other marketing materials to create a
consistent new image.
established the new web site in less than 3 weeks. For here, we
delivered flexible marketing collateral templates that can be used for a
variety of needs. We also designed a set of advertising formats
that can be used for special promotions that coordinate with new themes.
See for yourself...
View A1 Personal
Training Web Site
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