SuccessRX

Prescriptions for success in your career...

Situation:

SuccessRX is a entrepreneur and career coaching firm focused on providing individualized career services to people that are looking to advance their careers, enter into a new field, or start their own business.

Problem:

The company lacked marketing resources to strategize and execute a marketing plan.  They were also on an aggressive schedule to get launched into the market.

Objective:

Develop an integrated marketing and public relations plan. The highest priority was a new web site.

The Plan:

SuccessRX engaged Marketricity to assist in developing a comprehensive marketing and public relations program.  This included:

• Developing a detailed marketing and public relations plan
• Conducting competitive research
• Performing ongoing market research
• Developing content for the web site and marketing collateral
• Developing and managing the company web site
• Implementing and managing the public relations program
• Development of company print advertising
• Providing ongoing assistance and support for events, including development of a banner and presentation materials

Results:

SuccessRX has established itself as a leader in the area of career and entrepreneur coaching.  They now have a set of consistent marketing materials across all marketing media -- the web, collateral, and print advertising. 

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