The Blue Sage Group

Showing that regulations can actually be good for business...

Situation:

Following the dramatic corporate accounting scandals of Enron, Xerox, Tyco International, and others, the federal government has worked to restore investor confidence in corporate oversight.  In 2002, Congress enacted new regulations, called the Sarbanes-Oxley Act, that included new requirements for tighter corporate governance.  It called for significant changes in how companies oversee their operations and, for the first time, placed strict accountability for the financial accuracy of the company on its leaders including the CEO, CFO, and Board of Directors.

Problem:

The Blue Sage Group had the experience and methodology required to assist companies achieve compliance with Sarbanes-Oxley.  However, they believed strongly that you could improve the business through better governance.  They needed to convince corporate leaders that they should not be thinking about compliance, but rather on running their businesses more effectively with greater visibility.

Objective:

The principals of The Blue Sage Group wanted to become known as thought-leaders around corporate governance and Sarbanes-Oxley. 

The Plan:

The Blue Sage Group engaged Marketricity to assist in developing a comprehensive marketing and public relations program.  This included:

• Developing a detailed marketing and public relations plan
• Conducting competitive research
• Performing ongoing market research
• Developing content for the web site and marketing collateral
• Developing and managing the company web site
• Implementing and managing the public relations program

Results:

The Blue Sage Group has established itself as a leading provider of Sarbanes-Oxley compliance programs.  The company's web site is viewed as a compelling source of information on the latest happenings in the evolving Sarbanes-Oxley regulations.  The principals of the firm have also been called upon for a number of speaking engagements.

See for yourself...

Visit The Blue Sage Group Web Site.

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