The Blue Sage Group
Showing that regulations can actually be good for
Following the dramatic corporate
accounting scandals of Enron, Xerox, Tyco International, and others, the
federal government has worked to restore investor confidence in
corporate oversight. In 2002, Congress enacted new regulations,
called the Sarbanes-Oxley Act, that included new requirements for
tighter corporate governance. It called for significant changes in
how companies oversee their operations and, for the first time, placed
strict accountability for the financial accuracy of the company on its
leaders including the CEO, CFO, and Board of Directors.
The Blue Sage Group had the experience
and methodology required to assist companies achieve compliance with
Sarbanes-Oxley. However, they believed strongly that you could
improve the business through better governance. They needed to
convince corporate leaders that they should not be thinking about
compliance, but rather on running their businesses more effectively with
The principals of The Blue Sage Group
wanted to become known as thought-leaders around corporate governance
The Blue Sage Group engaged
Marketricity to assist in developing a comprehensive marketing and
public relations program. This included:
- Developing a detailed marketing and
public relations plan
- Conducting competitive research
- Performing ongoing market research
- Developing content for the web site
and marketing collateral
- Developing and managing the company
- Implementing and managing the public
The Blue Sage Group has established
itself as a leading provider of Sarbanes-Oxley compliance programs.
The company's web site is viewed as a compelling source of information
on the latest happenings in the evolving Sarbanes-Oxley regulations.
The principals of the firm have also been called upon for a number of
See for yourself...
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