Your face for Good.
Portrait Challenge, Inc. is a start-up software and services company
founded by Ken Griffin. Ken, a veteran of the technology and the
software space, embarked on a mission to establish a company that would
go beyond being a "good corporate citizen" and would specifically "do
good" as part of its core business function. He developed the
concept for a unique fundraising approach that would enable smaller
non-profit, charity, and grassroots organizations to more easily raise
money leveraging the power of the Internet.
After several rounds of testing of the initial positioning and messaging
for the company's concepts, Ken determined that a shift in strategy was
required. The new direction would require additional outside
funding. The business plans that had been developed for the initial
concepts needed to be revised to reflect the new approach and investment
required in order to commercialize it. The company established
aggressive targets to complete the planning process and begin meeting
with potential investors.
Portrait Challenge wanted to develop a comprehensive business plan that
more carefully examined the market opportunity for fundraising services
and identified the investments required to address the space. They
also needed other materials that the could share with investors, such as
an investor presentation and executive summary.
The Marketricity team would lead the development of the business plan,
including the competitive and market research. The team
would also help develop, review, and edit other materials that the
Portrait Challenge team was developing to ensure a consistent voice
across all the documents. Once the business plan is complete,
Marketricity would also develop an investor presentation that could be
used in meetings with potential investors.
Marketricity completed the business plan and investor presentation as
requested. The team also continued to provide guidance and
assistance as Ken and the Portrait Challenge management team met with
advisors and potential investors. The company is now fully engaged
in a funding campaign to bring Ken's vision to life.
See for yourself...
Challenge Web Site.
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