Making technology work for
Domani Software Services delivers specialized software products and
consulting services for the health care and property management
industries. They also develop custom solutions for work-flow and
business process modeling.
The companyís offerings had grown dramatically, yet their marketing
materials did not reflect the extensive capabilities the firm
possessed. Many of the existing materials were more technical in nature
and not very engaging. The firmís limited marketing resources were also
tied up on other projects.
Domani was looking for quick turn around on a set of new marketing
materials with a new look and feel that mirrored their web site that was
being overhauled. The initial materials were required within a week, as
they were going to a meeting with a prospective partner to discuss one
of the new offerings.
short-order, Marketricity stepped in and acted as an extension of
Domani's marketing team providing:
Development of a consistent look and feel for their marketing
collaterals, leveraging themes from their web site which was under
Development of graphic frameworks to provide a conceptual overview of
Domani's product and service offerings and methodologies
Development of initial marketing
materials and presentation for one of the service lines
main deliverables were the initial marketing materials, as Domani was
scheduled to present to a potential partner. Speed and
professional image were very important.
Marketricity created the final materials ahead of the aggressive
deadlines. We also delivered a framework for future pieces. Upon
receiving the initial materials, the company expanded the project to
include several additional offerings.
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