Creating Confidence

Optimizing sales models to achieve higher performance

The Situation:

Randy Uram was a consummate sales executive.  Having successfully ridden a wave of technology start-ups including WellFleet Communications, Bay Networks, New Oak Communications, and Quantum Bridge Communications, and ExaGrid Systems, Randy identified a common problem these new ventures have: getting early customers to give their products a chance.  He decided to form a sales consulting company, Creating Confidence, that would focus on helping start-ups and growth stage companies build a sales process and team that would position them for long-term success.

Problem:

While Randy was a seasoned sales executive, he recognized that he needed help with his marketing efforts.  As he talked with prospective companies about his services, they asked more information or for his web site address.  He needed to establish a web presence and set of marketing materials that reflected his style and personality, but he needed it done quickly and professionally.

Objective:

Randy wanted a quick turn around on the development of a corporate logo, web site and marketing materials that he could use with prospects.  He also wanted assistance in packaging the consulting services he planned to offer so that they would resonate with his audience. 

The Plan:

The Marketricity team designed a program to develop key marketing elements for Creating Confidence, including:

• Corporate logo design

• Web site design, content development, and ongoing management

• Strategic guidance on packaging for his proposed consulting offerings

Professional image were very important, but speed was also a factor.

Results:

Marketricity created the final materials ahead of the aggressive deadlines.  We also delivered a framework for future pieces.  Marketricity has also continued to manage the Creating Confidence web site and provide marketing guidance to Randy and his team on an ongoing basis.

See for yourself...

Visit the Creating Confidence Web Site.

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