Optimizing sales models to
achieve higher performance
Randy Uram was a consummate sales executive. Having successfully
ridden a wave of technology start-ups including WellFleet
Communications, Bay Networks, New Oak Communications, and Quantum Bridge
Communications, and ExaGrid Systems, Randy identified a common problem
these new ventures have: getting early customers to give their products
a chance. He decided to form a sales consulting company, Creating
Confidence, that would focus on helping start-ups and growth stage
companies build a sales process and team that would position them for
While Randy was a seasoned sales executive, he recognized that he needed
help with his marketing efforts. As he talked with prospective
companies about his services, they asked more information or for his web
site address. He needed to establish a web presence and set of
marketing materials that reflected his style and personality, but he
needed it done quickly and professionally.
Randy wanted a quick turn around on the development of a corporate logo,
web site and marketing
materials that he could use with prospects. He also wanted
assistance in packaging the consulting services he planned to offer so
that they would resonate with his audience.
The Marketricity team designed a program to develop key marketing
elements for Creating Confidence, including:
Corporate logo design
design, content development, and ongoing management
Strategic guidance on packaging for his proposed consulting offerings
Professional image were very important, but speed was also a factor.
Marketricity created the final materials ahead of the aggressive
deadlines. We also delivered a framework for future pieces.
Marketricity has also continued to manage the Creating Confidence web
site and provide marketing guidance to Randy and his team on an ongoing
See for yourself...
Creating Confidence Web Site.
Ready to see how we can help you?