Delivering the news that customer satisfaction is key to business
Customer Centricity was formed to help companies identify and address
customer satisfaction and support issues. The difficult economic
in the marketplace make this an extremely important focus for companies.
They cannot afford to lose a single profitable customer -- especially
when new customers are nearly impossible to find. Craig Bailey,
the founder and president, wanted to leverage his vast experience in
building and managing customer support teams to help others achieve the
same success and customer loyalty levels that he was able to foster.
company had launched a web site, but was in the early stages of building
a comprehensive marketing and public relations program. The principal
recognized that he did not have time to do business development,
including fostering new partner opportunities, and do the required
principal wanted the company to become known as an expert and
thought-leader on improving customer support organizations. In keeping
with this, he wanted to gain access to speaking engagements, networking
opportunities, and appropriate media and analysts to get the word out.
the last 6 months, Marketricity has acted as the "virtual marketing and
public relations departments" for the company, to date providing:
Guidance on key messages and positioning
Development of a detailed marketing and public relations plan
Guidance on presentations, sales collateral, and web site content
Placement of bylined articles in select media outlets
Management of public relations campaigns, including service launches
key deliverable was marketing and public relations programs. They were
critical to educating the marketplace about the inter-relationship
between the customer satisfaction and business success – especially in a
period of tough market conditions.
company has issued many press releases and has made great progress in
gaining market attention. They have key customer testimonials available
on their web site. They have also participated in a number of speaking
engagements, including the principal, Craig Bailey, presenting at
Bentley College in Massachusetts and River College in New Hampshire.
See for yourself...
Customer Centricity Web Site
Ready to see how we can help you?