Plug and Play WAN
is an innovative provider of managed plug and play wide area network
(WAN) environments for small and mid-sized companies. They offer a
broad suite of managed services including virtual private networks,
firewall, intrusion detection, anti-spam, content filtering services.
The VPN and
managed service space was crowded with a number of providers, all with
similar messaging. ClearPath needed to make sure that itís long-term
positioning was differentiated and articulated to the market.
looking for strategy and project management over the development and
execution of their marketing and public relations programs.
Marketricity stepped in and acted as an extension of
ClearPath's marketing team providing:
Development of a marketing strategy, including positioning and
consistent look and feel for their marketing collaterals
Development of new content
for their web site and collateral
Project management over key events and marketing programs
Market research including
interaction with industry analysts on a variety of issues including
market trends and ClearPath's differentiation
Development of external
presentations to analysts, prospective clients and partners, and
initial focus was to get some planned projects back on track. Speed and
professional image were very important.
Marketricity joined in the middle of some existing projects and never
missed a beat, even amid aggressive
deadlines. We also delivered a framework for future projects,
making them easier to plan and manage. Upon completing the
positioning and messaging, we worked with all the internal groups ensure
that they were using the same language with internal and external
See for yourself...
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